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Corporate Video Production

Corporate videos reach out to customers, employees, investors and the media alike, and can be a number of different things. It can provide your business with a voice, connecting you with both internal and external stakeholders. It can showcase new products in a highly targeted way. It can even convey the ethos and values of your brand, or help with staff training and development.

Corporate video production ensures your message is heard – clearly, concisely and powerfully.

B-Roll Packages [Tech/Brand PR]

A favorite of our Silicon Valley clients, a b-roll package is a compilation of interviews and video footage that is edited for reporters and producers for coverage of your story on television and other digital platforms. Vital for PR marketing campaigns [CNN, CNBC, MSNC, FOX NEWS].

Crowdfunding Campaign [Kickstarter]

One major key to crowdfunding success is by creating a good video that sells your campaign to potential donors. In fact including a video will up your chances of success to 50 percent, according to Kickstarter. We will contribute to script writing and concept to create an engaging video that speaks directly to your potential contributors.

Event/Promotional Content

Create material that can be repurposed in multiple ways. Use it in a web video on YouTube and Vimeo for lead generation, edit it to produce short educational films or promotional videos, or screen it at other events.  Event videos can do all this without the cost of setting things up specially and acts as promo video material to encourage brand awareness, leads and sales all at once.

81% Of Internet Audiences Viewed More Live Content In 2016 Than They Did In 2015.

According to livestream, 81% of audiences on the internet and on mobile consumed more live video in 2016 than they had the year before. Livestream also found that by and large, audiences prefer live video to other forms brand communications. 80% prefer live videos over blogs and 82% favor live video over social posts. Live streamed events whether it’s a Webinar, conference or just an informal tutorial chat are not something that is being used by many organizations and can will easily set you apart from other businesses. 

Content Writing/Storyboards 

Video is a great way to engage with your target audience because it’s visual, easy to digest, available and shareable across all channels. Create more personalized corporate communications and spread your own word while tapping into the human interest of your customers. 

Branded Content

No one tweets in anticipation of the next commercial, but they repeatedly do in anticipation of the next episode of a show. Commercials are to tell the audience what your product does. Done correctly, branded entertainment tells your audience what your brand stands for.

- Kaaren Whitney-Vernon, CEO of millennial-focused branded entertainment agency shift2 (@shift_to)

What is Branded Content?

Branded content is a form of advertising that uses the generating of content as a way to promote the particular brand which funds the content's production. If this seems confusing, you're not alone... in laymen terms, create content surrounding your product without throwing it in peoples face. Social media would allow your company to leapfrog traditional media and forge relationships directly with customers. If you told them great stories and connected with them in real time, your brand would become a hub for a community of consumers.

Branded Content is a proven model

While promoters insist that branded content is a hot new thing, it’s actually a relic of the mass media age that has been repackaged as a digital concept. In the early days of that era, companies borrowed approaches from popular entertainment to make their brands famous, using short-form storytelling, cinematic tricks, songs, and empathetic characters to win over audiences. Classic ads like Alka-Seltzer’s “I Can’t Believe I Ate the Whole Thing,” Frito-Lay’s “Frito Bandito,” all snuck into popular culture by amusing audiences.